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ChinaMasterAcademy Leadership Plan

Social Media & Online Sales

6 hours webinar

1 days duration

Live with CEO

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The MasterClass offers a detailed vision of the main jobs that companies must perform to manage Social Media Campaigns & Online Sales in the Chinese market. The articulation is aimed at analyzing individual technical skills necessary for the management of different commercial campaigns for China: from the interaction with distributors (B2B) and final customers (B2C) , to the analysis of marketing data, to WeChat event promotion. The strategies of Company Image development in China will be illustrated with a theoretical approach in relation to the reference regulations and then Cases Studies will be illustrated to analyze the most frequent procedures and problems that arise in a Social Media Campaign in China.


Contents & Materials

Contents are divided into 3 themes analyzed individually but interconnected.

3 lessons of 2 hours each for a total of 12 hours in order to facilitate the assimilation of the contents through the illustration of the theories in the first hour (procedures and regulations) and of the practices in the second (Cases study and managerial management) .

Study materials offered are digital and cataloged by themes. Illustrated digital presentations are enriched with links for web consultation of the main Chinese sites about Internet & Media legislation, procedures, and lists for the parameters to be used in a Social Media Campagn data evaluation.

The illustration of the Case Studies is facilitated by real company documents and spreadsheets relating to real business and particularly illustrative of the support activity for SMEs in China carried out by foreign consultancy companies.


Video Lesson

Videolessons in English with power point illustration to acquire all the techniques to truly work with Chinese in the company (Commerce, Accounting, HR, Legal, Trademark and Patent Registration, Consulting, F&B)



Lots of digital in-depth materials for consulting Chinese Regulations, Customs Codes, Best Practices, Bureaucratic Procedures.

Links to institutional portals for the verification of company documents.


CEO Tutoring

Your Tutor will be the CEO of Horizon Solutions and creator of the course, Mr. Francesco Di Lieto. With 15 years of China Business Experience, he will show you what a company really expects from you, giving you lots of career tips.

* All contents are certified and selected following HSCAdvisor method for Oriental Studies in order to quickly aquire working skills

Time Schedule

Day 1 - 3 Lessons, 6 Hours


1 - Evolution of Social Media & Online sales in China: Impact on Chinese Market - 9:00 AM

Main needs of Chinese Market: Information Sharing, Promotional events & Online Shops

Case Study - Online Trade Data (B2B vs B2C) and main platforms impact


2 - WeChat for Business Registration in PRC Law System: Requirement, Limitations & Market Integration - 11:00 AM

Chinese company Licence, Website Control and Authorization, Social Credit System and registration at State Administration for Market Regulation

Case Study - Comparing different Business Models for WeChat & Sales in China


Lunch Break 1:00 PM


3 - Real Use of Chinese Media Campaigns: WeChat, Douyin (TikTok), TaoBao & TMall - 2:00 PM

Chinese Marketing & Event Planning: Dynamic Business Environment

Case Study - Comparison between different campaigns in different stage of a Busineess Plan


Book an appointment with a Tutor to submit your Application

Ask about next dates to attend this MasterClass

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